Les Mills與Life Fitness宣佈建立戰略合作夥伴關係以提升健身體驗 - 富途資訊

投資服務 行情工具 資訊及牛牛圈 費用 優惠與活動 財富專欄 更多 註冊/登入 下載 要聞 Les Mills與Life Fitness宣佈建立戰略合作夥伴關係以提升健身體驗 Les Mills and Life Fitness Announce Strategic Partnership to Elevate Fitness Experiences Les Mills與Life Fitness宣佈建立戰略合作夥伴關係以提升健身體驗 PR Newswire ·  03/18 20:44 LESL -3.81% LIFE -9.28%

Partnership sees two iconic brands with shared heritage and purpose bring together world-class training and engineering to create better fitness experiences for every body.

合作使得兩個具有共同傳統和目標的標誌性品牌結合世界級的培訓和工程技術，爲每個人創造更好的健身體驗。

SAN DIEGO, March 18, 2026 /PRNewswire/ -- Les Mills and Life Fitness / Hammer Strength today announced a new strategic partnership that combines their complementary strengths and values to shape the next era of fitness.

聖地亞哥，2026年3月18日/PRNewswire/-- Les Mills 和 Life Fitness / Hammer Strength 今日宣佈了一項新的戰略合作夥伴關係，結合雙方互補的優勢和價值觀，塑造健身的新時代。

The partnership, unveiled at the Health & Fitness Association (HFA) trade show in San Diego, unites world-class training experiences and equipment to create more engaging ways for clubs and partners to move people.

在聖地亞哥舉行的健康與健身協會（HFA）貿易展覽會上發佈的這項合作，將世界級的培訓體驗和設備彙集在一起，爲俱樂部和合作夥伴提供更吸引人的方式來讓人們運動起來。

Photo credit: Les Mills 照片來源：Les Mills

The collaboration will result in exciting new products, live events and connected fitness experiences across the two brands' ecosystems, with further announcements to be revealed in the coming months.

此次合作將在兩大品牌生態系統中帶來令人興奮的新產品、現場活動以及聯網健身體驗，並在未來幾個月內發佈更多公告。

Les Mills will serve as the Official Cycle Content Partner of Life Fitness, while Life Fitness will serve as the Official Bike Partner of Les Mills for its cycle programs.

Les Mills 將成爲 Life Fitness 的官方騎行內容合作夥伴，而 Life Fitness 將成爲 Les Mills 騎行項目的官方自行車合作夥伴。

Shared Heritage and Values

共同的傳統與價值觀

The seeds of the partnership can be traced back to 1968, when two fitness revolutions began, half a world apart. In the US, the first piece of electronic fitness equipment, the Lifecycle exercise bike, emerged and later became the first product Augie Nieto brought to market as he built what would become Life Fitness. Meanwhile in New Zealand, Les and Colleen Mills parlayed Olympic training expertise into a fitness movement for the people. Nearly six decades later, those legacies are converging to shape the next era of fitness.

該合作的種子可以追溯到1968年，當時兩場健身革命在相隔半個地球的地方開始。在美國，第一臺電子健身器材——Lifecycle 健身自行車問世，隨後成爲Augie Nieto在打造後來成爲 Life Fitness 的公司時推向市場的首款產品。與此同時，在新西蘭，Les和Colleen Mills將奧林匹克訓練的專業知識轉化爲一項爲人民健身服務的運動。近六十年後，這些遺產正匯聚在一起，塑造健身的新時代。

Les Mills and Life Fitness share a belief in performance, science-driven innovation, and the role fitness plays in improving global health and well-being. Both brands have consistently set industry standards through engineering excellence, world-class programming, and a commitment to creating experiences that inspire people to fall in love with fitness.

Les Mills 和 Life Fitness 共同相信性能、科學驅動的創新以及健身在改善全球健康和福祉方面所起的作用。這兩個品牌一貫通過工程卓越性、世界級的課程設計以及致力於創造激勵人們愛上健身的體驗來樹立行業標準。

Uniting Strengths to Raise Standards

團結力量，提升標準

The partnership brings together Les Mills' world-leading group training content with Life Fitness' market-leading equipment engineering and global footprint. The collaboration will enable clubs, partners, and operators to deliver more connected, motivating, and high-quality fitness experiences at scale, across a range of environments.

此次合作將Les Mills世界領先的團體訓練內容與Life Fitness市場領先的設備工程技術和全球影響力結合在一起。通過這一合作，俱樂部、合作夥伴和運營商將能夠在各種環境中大規模提供更加互聯、激勵人心且高質量的健身體驗。

Phillip Mills, Les Mills Managing Director, said: "Les Mills and Life Fitness are living proof that innovation and passion stand the test of time. Together, we're building a foundation for the future, rooted in shared values, proven expertise, and a long-term vision to elevate the role fitness plays in people's lives.

Phillip Mills，Les Mills總經理表示：「Les Mills和Life Fitness是創新和熱情經得起時間考驗的活生生證明。我們正在共同爲未來奠定基礎，這個基礎植根於共同的價值觀、經過驗證的專業知識以及提升健身在人們生活中作用的長期願景。」

"Our mission is to make people fall in love with fitness - to help clubs deliver more inspiring, more effective workouts that support long-term engagement and growth."

「我們的使命是讓人們愛上健身——幫助俱樂部提供更有靈感、更有效的鍛鍊方式，支持長期參與和增長。」

Jim Pisani, Life Fitness / Hammer Strength CEO, added: "Life Fitness / Hammer Strength has always been focused on building equipment that helps people move with confidence and achieve results. Our alignment with Les Mills is rooted in shared values and a deep belief in performance, science, and quality.

Jim Pisani，Life Fitness / Hammer Strength首席執行官補充道：『Life Fitness / Hammer Strength一直以來專注於打造幫助人們自信運動並取得成果的設備。我們與Les Mills的合作基於共同的價值觀以及對性能、科學和質量的深刻信念。』

"As global fitness leaders, we have a unique opportunity to elevate the experience for training environments, instructors, and members worldwide — empowering more people to work out and creating healthier lives together. This partnership reflects what's possible when complementary strengths come together to shape the future of fitness."

「作爲全球健身領導者，我們有獨特的機會提升全球訓練環境、教練和會員的體驗——賦予更多人鍛鍊的能力，共同創造更健康的生活。該合作夥伴關係展示了當互補優勢匯聚時塑造健身未來的可能性。」

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